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Research papers

When is perception reality?

This paper discusses the perception and reality of the concept of ease of use in the context of mobile devices amongst Brazilian, Argentinean, Mexican and Colombian consumers and retailers. Using a range of research methods, including depth...

Catalogue: Latin America 2006
Authors: Karla Costa, Philip Rhodes
October 20, 2006
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Citation

Costa and Rhodes (2006a, October 20). When is perception reality?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/when-is-perception-reality-